What to do in Morocco?

Morocco is more than just a destination — it's a journey through time, color, and culture. Nestled between the Atlantic Ocean and the Mediterranean Sea, this North African gem offers an enchanting mix of ancient traditions and modern charm. With its diverse geography — from golden deserts and snow-capped mountains to lush valleys and vibrant cities — Morocco invites travelers to explore a kaleidoscope of experiences.

Whether you’re wandering through the ancient alleys of Fes, watching the sun rise over the dunes of Merzouga, or bargaining for spices in Marrakech’s bustling souks, Morocco delivers sensory adventures at every turn. It’s a land where Arab, Berber, African, and European influences converge, creating a rich and unique cultural heritage.

In this comprehensive guide, we’ll explore everything you need to know about what to do in Morocco. From the must-see landmarks and hidden treasures to food, festivals, and local experiences, this article will help you design the perfect Moroccan journey — whether you’re seeking adventure, relaxation, history, or all three.

Explore Vibrant Cities

1. Marrakech: The Red City of Dreams

No visit to Morocco is complete without spending time in Marrakech, a city that pulses with life. The Jemaa el-Fnaa square is the beating heart, where snake charmers, storytellers, and street food vendors compete for your attention. As night falls, the square transforms into an open-air food court, serving everything from grilled meats to snail soup.

Beyond the square, the city unfolds in layers. Visit the Bahia Palace for its intricate architecture, the Saadian Tombs for historical insight, and the Majorelle Garden for tranquility amid exotic plants and vibrant blues. The medina is a labyrinth of alleys, souks, and hidden courtyards — a paradise for those who love to explore and shop.

2. Fes: The Spiritual and Cultural Heart

Fes is Morocco’s oldest imperial city and arguably the most authentic. Its medina, a UNESCO World Heritage site, is a sensory overload of narrow lanes, bustling markets, and centuries-old traditions. Don’t miss the Al Quaraouiyine University — the oldest existing and continually operating educational institution in the world.

Fes is also known for its tanneries, where workers use ancient methods to dye leather. While the smell can be intense, the view from the rooftops is unmatched. Spend a night in a traditional riad to experience local hospitality at its best.

3. Casablanca: The Modern Gateway

While Casablanca is often overlooked by tourists, it’s Morocco’s economic center and home to some impressive sites. The Hassan II Mosque, perched on the Atlantic Ocean, is one of the largest and most beautiful mosques in the world. Its minaret reaches 210 meters high and is visible for miles.

Casablanca also offers a vibrant nightlife, art deco architecture, and international dining — a contrast to the more traditional cities of Morocco. Stroll along the Corniche or explore Rick’s Café, an homage to the classic film.

4. Rabat: The Capital of Calm

Rabat, the capital city, offers a quieter but deeply enriching experience. Visit the Kasbah of the Udayas, with its Andalusian gardens and views of the Bouregreg River. Wander the streets of the medina, less hectic than Marrakech’s but just as charming. Other key spots include the Hassan Tower, the Royal Palace, and the Mausoleum of Mohammed V.

5. Chefchaouen: The Blue Pearl

Tucked into the Rif Mountains, Chefchaouen is famous for its blue-washed buildings. This peaceful town is a photographer’s dream and a haven for those seeking tranquility. Wander its quiet alleys, sip mint tea in a hillside café, and explore local artisan shops selling wool garments and woven blankets.

6. Tangier: The Gateway Between Continents

At the northern tip of Morocco, Tangier is a historic port city that blends European and North African influences. Visit the Kasbah Museum, stroll the medina, and enjoy views across the Strait of Gibraltar. Tangier has inspired artists and writers for decades, and its creative spirit is still alive today.

Sahara Desert Adventures

1. Merzouga and Erg Chebbi

For many travelers, a trip to the Sahara Desert is the highlight of their Moroccan adventure. The town of Merzouga is the gateway to the stunning Erg Chebbi dunes, some of which tower up to 150 meters high. Visitors can embark on a camel trek across the golden sand, watch the sunset and sunrise over the dunes, and spend a night under the stars in a traditional Berber desert camp.

Luxury and budget options are available, with campfire music, delicious tagines, and breathtaking silence among the experiences that await. For the adventurous, sandboarding and quad biking offer thrills on the dunes.

2. Zagora and the Draa Valley

Further south lies Zagora, another desert town famous for the sign “Timbuktu - 52 days.” The Draa Valley, with its palm-lined oases and ancient ksars, offers a more off-the-beaten-path desert experience. Here, visitors can tour traditional villages, explore kasbahs, and witness date farming in action.

3. Desert Festivals and Nomadic Culture

Travelers visiting in winter may catch the International Nomads Festival in M’Hamid El Ghizlane, which celebrates nomadic heritage with music, poetry, and cultural exhibitions. Engaging with nomadic families and learning about their way of life is a moving and eye-opening experience.

Discover the Atlas Mountains

1. High Atlas Adventures

The High Atlas Mountains stretch across central Morocco and are home to some of the country’s most dramatic landscapes. The village of Imlil is a popular base for trekking to Mount Toubkal, North Africa’s highest peak at 4,167 meters. Whether you're an experienced climber or a day hiker, there are trails for all levels.

2. Middle Atlas: Forests and Waterfalls

The Middle Atlas region, including towns like Azrou and Ifrane (known as the “Switzerland of Morocco”), is known for cedar forests, mountain lakes, and cool summer weather. You can spot Barbary macaques, hike to waterfalls, or just enjoy peaceful nature.

3. Anti-Atlas: Hidden Gems

The Anti-Atlas mountains in the south are drier and more rugged but full of character. Visit Tafraoute, known for its painted rocks and almond blossom festival, and hike through dramatic gorges and isolated Berber villages.

Experience the Moroccan Coastline

1. Essaouira: Coastal Charm and Windy Shores

The seaside town of Essaouira is known for its laid-back vibe, historic medina, and Atlantic beaches. It's a haven for surfers, windsurfers, and seafood lovers. Walk the ancient ramparts, enjoy fresh grilled fish at the port, or explore the lively art scene.

2. Agadir: Sun and Sand

Agadir is Morocco’s modern beach resort, popular for its wide sandy beaches, beachfront promenades, and luxury resorts. It’s ideal for relaxation and family trips. Enjoy water sports, golf courses, or day trips to nearby natural parks like Souss-Massa National Park.

3. Asilah: Art by the Sea

Located near Tangier, Asilah is a charming whitewashed town famous for its murals, art festival, and clean beaches. It’s perfect for a quiet escape and offers a unique blend of culture and relaxation.

Morocco is a country of contrasts and harmony — where bustling souks meet peaceful mountains, where ancient traditions live alongside modern expressions. Whether you're drawn to its vibrant cities, majestic landscapes, rich heritage, or welcoming people, Morocco offers something for every kind of traveler.

So pack your bags, embrace the unexpected, and prepare for an unforgettable adventure. Morocco is waiting.